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      <image:title>Rio 2016 Olympic Games - Rio 2016 Olympic Games</image:title>
      <image:caption>We explained how a robot could hand-draw a portrait.</image:caption>
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      <image:title>Rio 2016 Olympic Games - Rio 2016 Olympic Games</image:title>
      <image:caption>We explained how a robot could hand-draw a portrait.</image:caption>
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      <image:caption>We explained how you can enter a tunnel-shaped world entirely populated by pictures from your Instagram feed.</image:caption>
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      <image:caption>We wrote scripts for promoters to demonstrate the product.</image:caption>
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      <image:caption>We wrote all of the user interface copy inside the VR experience.</image:caption>
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      <image:caption>We provided all of the experiential marketing copy for Samsung and the Rio Summer Olympics 2016 in Brazil.</image:caption>
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      <image:caption>We wrote captions and video text to illuminate and inspire across huge video screens.</image:caption>
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      <image:caption>“I write what needs to be written.”</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Timo Lumme, Managing Director of IOC Television &amp; Marketing Services, experiences the Social Galaxy zone at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; Managing Director of IOC Television &amp; Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon.</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Timo Lumme, Managing Director of IOC Television &amp; Marketing Services, sit in a 4D motion chair to experience the extreme 4D kayaking VR at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Timo Lumme, Managing Director of IOC Television &amp; Marketing Services, sit in a 4D motion chair to experience the extreme 4D kayaking VR at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Timo Lumme, Managing Director of IOC Television &amp; Marketing Services, experiences the Social Galaxy zone at the Samsung Galaxy Studio in Olympic Park, Rio de Janeiro, Brazil, during its opening ceremony.</image:caption>
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      <image:title>Rio Olympics</image:title>
      <image:caption>Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, hosted the opening ceremony of the Samsung Galaxy Studio in Olympic Park ahead of the Rio 2016 Olympic Games in Rio de Janeiro, Brazil. (From left) Chief Commercial Officer of the Rio 2016 Committee, Renato Ciuchini; Managing Director of IOC Television &amp; Marketing Services, Timo Lumme; Olympic mascot Vinicius; President of Samsung Electronics Latin America, Jeonghwan Kim; and Vice President of the Mobile Division of Samsung Brazil, Changhoon Yoon.</image:caption>
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